Last updated June 22, 2026
Privacy Policy
This policy explains what personal data may be processed when you visit this website, why it is processed, and what rights you have.
1. Data controller
The controller responsible for this website is Selectory.
2. Data processed when you visit
This public website does not provide user accounts, comments, newsletters, or contact forms. We do not intentionally collect names, addresses, or payment details from visitors.
The hosting provider may process technical request data such as IP address, browser and device information, requested URL, timestamps, and security logs. This is used to deliver the website, maintain security, diagnose errors, and prevent abuse.
Product and cover images can be loaded from third-party image servers. When your browser requests those images, the image provider may receive technical data including your IP address and request information.
3. Firebase and hosting
Posts and product links are stored in Google Firebase. The website is hosted through Vercel. These providers act as service providers or data processors for website operation, database delivery, security, and technical logging.
4. Website analytics
We use Vercel Web Analytics to understand aggregated website traffic, such as page views, referrers, device type, country, and browser. Vercel Web Analytics is designed without cookies and does not create a visitor profile across websites. The data helps us understand which content is useful and maintain the website.
5. Legal basis
Technical processing required to deliver and secure the website is based on our legitimate interests in operating a reliable and secure service. Aggregated, cookie-free website analytics is based on our legitimate interest in understanding and improving the website. Where consent is legally required for a future feature, such as advertising cookies, that feature will not be activated before consent is obtained.
6. Affiliate and external links
When you click an affiliate or retailer link, you leave this website. The destination website processes data under its own privacy and cookie policies. The retailer may record that the visit originated from an affiliate link and may set its own cookies.
7. Retention
Technical logs are retained only for as long as reasonably necessary for security, troubleshooting, and legal compliance, according to the applicable provider settings. Published post data remains stored until it is edited or deleted by the administrator.
8. International transfers
Service providers may process data outside the European Economic Area. Where required, transfers must be protected by an approved legal mechanism such as an adequacy decision or standard contractual clauses.
9. Your rights
Depending on applicable law, you may request access, correction, deletion, restriction, or portability of your personal data, and you may object to processing based on legitimate interests. You may also complain to your local data protection authority. In Denmark, the supervisory authority is Datatilsynet.
10. Changes
This policy may be updated when the website, providers, or legal requirements change. The current revision date is shown at the top.